Privacy Statement

Puur Paardenkracht Ruitersport, located in Dreumel, Netherlands, KVK number 89828755, is responsible for the processing of personal data as described in this privacy statement.

Do you have questions about your privacy? Please contact us via admin@puurpaardenkracht.nl.

What data do we collect?

We process the following personal data when you use our webshop or contact us:

• First and last name
• Address details
• Email address
• Phone number
• Payment details
• IP address and browser data
• Order history

Why do we process this data?

We process your personal data for the following purposes:

• Processing and handling orders
• Sending order confirmations and updates
• Customer service and communication
• Complying with legal obligations
• Improving our webshop and services
• Marketing purposes (only with your consent)

Legal basis for processing

We process your data based on the following legal grounds:

• Performance of a contract: for processing orders and delivering products.
• Legal obligation: for maintaining financial records.
• Consent: for marketing communications and placing non-functional cookies.
• Legitimate interest: for improving our services and preventing fraud.

Shopify

Our webshop is built on the e-commerce platform of Shopify International Limited, located in Dublin, Ireland. Shopify processes personal data on our behalf as a processor for hosting our webshop, processing orders, and storing customer data.

Shopify processes, among other things, the following data:

• Name and address details
• Email address and phone number
• Order and payment details
• Browsing behavior on our webshop

Shopify is certified under various international security standards and complies with the GDPR as a processor. More information can be found in Shopify's privacy policy.

Meta (Facebook & Instagram)

We use the services of Meta Platforms Ireland Limited (Facebook & Instagram) for advertising purposes. For this, we place a Meta Pixel on our website. This pixel collects data about your visit to our webshop, such as pages viewed, products added to the shopping cart, and purchases made.

The collected data is used to:

• Show targeted advertisements on Facebook and Instagram
• Measure the effectiveness of our advertisements
• Create custom audiences for advertisements

Meta processes this data as a (joint) data controller. More information on how Meta handles your data can be found in Meta's privacy policy. You can opt out of personalized advertisements via Facebook's ad preferences.

Google Analytics & Google Ads

We use Google Analytics and Google Ads, services of Google LLC (located in the US). Google Analytics places cookies to track how visitors use our webshop. Google Ads allows us to display targeted advertisements through the Google network.

The collected data is used to:

• Gain insight into visitor behavior on our website
• Measure and optimize the performance of our advertising campaigns
• Apply remarketing (re-engaging visitors through advertisements)

Google may provide this information to third parties if Google is legally obliged to do so, or insofar as third parties process the information on Google's behalf. We have not given Google permission to use the obtained analytics information for other Google services. More information can be found in Google's privacy policy. You can opt out via Google Analytics Opt-out.

Mollie Payments

We use Mollie B.V., located in Amsterdam, Netherlands, for processing payments. Mollie processes your payment details to securely handle payments. Depending on the payment method you choose (such as iDEAL, credit card, Bancontact, or PayPal), your data will be passed on to the relevant payment service provider.

Mollie processes the following data:

• Name and address details
• Payment details (such as account number or card details)
• IP address
• Order details

Mollie acts as a processor on behalf of Puur Paardenkracht Ruitersport and processes your data solely for handling payments and complying with legal obligations. More information can be found in Mollie's privacy policy.

Cookies

Our webshop uses cookies. Cookies are small text files stored on your device. We use the following types of cookies:

• Functional cookies: necessary for the webshop to function (e.g., shopping cart, login status).
• Analytical cookies: for measuring website visits via Google Analytics.
• Marketing cookies: for personalized advertisements via Meta and Google Ads.

Upon your first visit, we ask for your consent to place non-functional cookies. You can adjust your cookie preferences at any time via our cookie banner.

Retention periods

We do not store your personal data longer than necessary for the purposes for which they were collected:

• Order data: 7 years (statutory retention obligation)
• Customer account data: as long as your account is active
• Marketing data: until you unsubscribe or withdraw consent

Sharing with third parties

We only share your data with third parties to the extent necessary for the performance of our services, or when we are legally obliged to do so. We conclude processing agreements with parties that process data on our behalf, including Shopify (our e-commerce platform), Meta, Google, and Mollie.

Your rights

Based on the GDPR (General Data Protection Regulation), you have the following rights:

• Right of access: you can request what data we hold about you.
• Right to rectification: you can have incorrect data corrected.
• Right to erasure: you can request your data to be deleted.
• Right to restriction of processing: you can request the processing to be restricted.
• Right to data portability: you can request your data in a structured format.
• Right to object: you can object to the processing of your data.
• Right to withdraw consent: you can withdraw previously given consent at any time.

To exercise your rights, please contact us via admin@puurpaardenkracht.nl. We will respond to your request within 30 days.

Do you have a complaint about the processing of your personal data? You can submit a complaint to the Dutch Data Protection Authority.

Security

We take the protection of your data seriously and take appropriate technical and organizational measures to prevent misuse, loss, unauthorized access, and other undesirable actions. Our webshop uses a secure SSL connection (HTTPS).

Changes to this privacy statement

We reserve the right to amend this privacy statement. Changes will be published on this page. We advise you to consult this page regularly. This privacy statement was last updated on April 24, 2026.